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Monthly Archives: November 2011
It’s that time of year. You’ve received your invitation to your work Christmas party. You’re all excited… but have you given any thought to what colour are you going to wear?
This would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.
If you’re wondering how you can move away from the traditional Christmas colours of forest green and holly red and inject some of your own personal style this season, here are three very different styles and colour palletes to inspire you.
When we think of Cadbury, what is the colour that springs to mind? None other than their ‘iconic’ purple. How important is this colour to their brand? Important enough for them to spend three years in dispute with Nestlé over the use of this colour.
Is blue your favourite colour? Well you’re not alone if it is. It just happens to be the world’s favourite colour! And a good friend of mine and fellow Colour Group GB member, Janet Best, is putting on a fabulous all day event all about the colour blue. The morning session will be on the fascinating “History of Blue” whilst the afternoon event focuses on “Why denim never fades”.
On the 3rd November I had the pleasure of being invited to the Crown Paints Press Launch 2012 where they announced their new colour trends for the new year.
The event took place at the glamorous Swarovski Crystallized Lounge, a venue where I’ve been lucky enough to attend several industry events.
Even though this event was to showcase their 2012 spring/summer trends colours, I was really interested to see what their most popular colours were for 2011. I just loved this display, it reminded me of being in a sweet shop!
Looking at the Crown trend colours for 2011, the Top Sellers shows that homeowners are definitely getting more bold in their colour choices. The colourful Top Sellers was a pink called Fairy Dust, Ra Ra Red, Olive Press and the neutrals were Ivory Cream and Smoulder.
Good news is the most popular colours from this year will carried forward and promoted within the Crown Paints colour guide for 2012. This is a retail brochure produced annually which shows all Crown colours.
Next month I’ll be writing about the 2012 spring/summer trends colours which were chosen by Crown’s very own expert colour panel.
A friend of mine, Justyna Sowa, is having her first solo art exhibition titled “Religious Milk”. I noticed that her work, not only having a religious theme but each piece was in black and white. This got me thinking about the symbolic significance of the colours in relation to her theme.
This is part of the colour & design surgery series, answering questions from clients and readers.
Question: “I’d like to know how to use brown in my interiors so that it looks all luxurious and rich and dark (like chocolate!) rather than 70’s polyesterish. It seems to be a fine line!”
- reader, Tamsin Fox-Davies.