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Monthly Archives: April 2012
business interiors – the colour blue. How to use your brand colour in the workplace
Building brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office.
Create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
Posted in colour branding, interiors
Tagged blue, business branding, colour psychology, interiors
8 Comments
8 Comments
in the news… Tesco ditches its own branding colours
Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest products on its shelves’.
Posted in colour branding, colour symbolism
Tagged business branding, colour symbolism, Tesco
6 Comments
6 Comments
london marathon 2012… the many roles colour plays
Instead of watching the London Marathon on TV, I decided to head down to Parliament Square (near St Stephen’s Tower , commonly known as Big Ben). This gave me a great vantage point to see the runners at mile 25.
is blue her majesty’s favourite colour…?
This year the UK is awash with celebrations marking Her Majesty, Queen Elizabeth’s amazing 60 years on the throne. Vogue Magazine has put together a colour review of her outfits from the past 12 months. Today just happens to be her 86th birthday, so what better day to look at her year in colour.
business branding colour … meaning of blue
What message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.
Posted in colour branding
Tagged blue, business branding, business personality, colour psychology
5 Comments
5 Comments
Personal Branding colours…. what are you saying when you wear blue
Companies who wear blue uniforms are looking to instil trust, integrity, and authority. This is not only to instil these feelings for their staff but for their customers too.
colour psychology… the meaning of blue
It’s the colour of the sky, our seas and oceans. We are literally surrounded by blue. And if blue is your favourite colour you’re certainly not alone. Time and time again research shows blue to be the world’s most favourite colour.
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