Month: April 2012
Building brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office. Create an interior that projects your brand’s personality and message. To not do this you will…
Read MoreNot something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest…
Read MoreInstead of watching the London Marathon on TV, I decided to head down to Parliament Square (near St Stephen’s Tower , commonly known as Big Ben). This gave me a great vantage point to see the runners at mile 25.
Read MoreThis year the UK is awash with celebrations marking Her Majesty, Queen Elizabeth’s amazing 60 years on the throne. Vogue Magazine has put together a colour review of her outfits from the past 12 months. Today just happens to be her 86th birthday, so what better day to look at her year in colour.
Read MoreWhat message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.
Read MoreCompanies who wear blue uniforms are looking to instil trust, integrity, and authority. This is not only to instil these feelings for their staff but for their customers too.
Read MoreIt’s the colour of the sky, our seas and oceans. We are literally surrounded by blue. And if blue is your favourite colour you’re certainly not alone. Time and time again research shows blue to be the world’s most favourite colour.
Read More