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Monthly Archives: May 2012
business branding colours… what are you saying when you wear pink
Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.
Posted in colour branding, colour symbolism, personal branding
Tagged business branding, colour psychology, colour symbolism, pink
1 Comment
1 Comment
business interiors – the colour pink. how to use your brand colour in the workplace
A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
Posted in colour branding, interiors, styling
Tagged business branding, business personality, colour psychology, pink
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business branding colours… meaning of pink
When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.
on fm radio … interview on the importance of brand colour and identity
Yesterday I had the privilege once again being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. The first time was back in September last year. Viv picked up the interview where we left off discussing the importance of colour and identity to a business brand. And this time I was joined by Lynne Stainthorpe from Big Idea, a brand specialist which was great as Lynne and I have worked together.
in the news… the pink backlash
Little girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.
Posted in colour branding, colour symbolism
Tagged colour psychology, colour symbolism, pink
7 Comments
7 Comments
the colour group (gb)… newest committee member
After having been a member of The Colour Group (GB), I was honoured this month to be voted in as a director, trustee and committee member alongside many eminent university professors and doctors.
talk radio europe … interview on how colour psychology is used in branding
Last night I had the pleasure of being interviewed by Kenny Jones from Talk Radio Europe, based in sunny Spain. Kenny had scheduled me in to speak for 20 minutes but before we realised, it was 40 minutes later…
Posted in colour branding
Tagged business branding, business personality, colour psychology, interview, radio interview
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colour psychology… the meaning of pink
Pink has been getting quite a bad rap of late. Little girls love it. Mother’s are polarised. Regardless it is colour representing the feminine. One of nurturing, maternal love.
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