Monthly Archives: June 2012

business interiors – how lego and mcdonald’s use the colour yellow

Business branding interiors - yellow - Lego store. This opens a new browser window

Yellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.

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business branding colours… what are you saying when you wear yellow

Business branding colours - yellow - Heathrow express staff. This opens a new browser window.

The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.

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business branding colours… meaning of yellow

Business branding colours - meaning of yellow - IKEA. This opens a new browser window.

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.

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colour psychology… the meaning of yellow

Colour psychology - the meaning of yellow. This opens a new browser window.

How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!

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dispelling the confusion over colour psychology

Colour psychology. This opens a new browser window.

I often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology.  So I thought I would explain the differences to clear up any confusion.

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the apprentice… affordable luxury doesn’t have to be bland

The Apprentice - Modern gentleman product range. This opens a new browser window.

If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task.

The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to leading industry experts.

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