Monthly Archives: July 2012

London Olympic… how did they come up with the design and colour scheme?

Have you seen the London Olympic brand logo and colours? They are pretty hard to miss. Love them or loathe them, they are really polarising public opinion. Even Lord Coe being quoted as saying “It won’t be to everybody’s taste immediately…”

So how did they come up with the design and colour scheme?

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London Olympics… British seeing red over too much blue

London Olympics - British Uniform - red, white and blue. This opens a new browser window.

If you think colour doesn’t matter, try saying that to the Brits who are not at all happy with the British Olympic uniform not sticking to right proportion of the national colours. Some even say the uniform represents Scotland not Britain because of the high percentage of blue.

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London Olympics… wayfinding. helping you find your way using colour

London Olympics - Wayfinding using colour.

If you’ve been to London recently, you’ll have noticed pink signage strategically placed and none more so than on the London Underground. With millions of additional passengers expected during the Olympic Games, the last thing the organisers want is for them not to be able to find their way around. That is where colour wayfinding really comes into its own.
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history behind the colours & design of the olympic rings

History behind the colours of the Olympic rings.

In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge.  I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.

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