Month: September 2012
When walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth. For brands that want to show their natural side or to be seen as being green, then green is…
Read MoreThis month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.
Read MoreDid you know the human eye is able to differentiate more shades of green than any other colour? The belief behind this is one of evolution and survival when our early ancestors relied on being able to find food, water and life. We are reassured and feel safe when seeing green.
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