Monthly Archives: June 2013

colour makes people happy and it would seem a bit dizzy too

Colour Makes People Happy Blog - Splatter painting - Karen pouring paint.

Back in February on my first visit to the Colour Makes People Happy store and meeting the very happy Simon March, I knew I’d be back.

So what better reason than to treat my good friend Janet (and colour lover) for her birthday, to a mini splatter painting party.  No matter what the age, I think we all love to get out the paints, play and create.

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latest research by Pitney Bowes reveals cultures see colours differently

Hina Sharma from Pitney Bowes and Karen Haller - Pitney Bowes radio interview.

If you were listening to the radio yesterday morning, chances are, you may have heard me along with client Hina Sharma, Head of Brand & Content Development Europe Pitney Bowes, being interviewed. We were on a bit of a radio interview marathon – on 15 radio stations across the UK, from BBC Guernsey all the way to up to BBC Scotland. We had a great time sharing insights from the colour research recently conducted by Pitney Bowes and analysed by me.

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12th International AIC Colour Congress… bringing colour to life

AIC 2013 International Colour Congress. This opens a new browser window.

Colour Olympics is coming to town! I’m very excited because the AIC (International Colour Congress) is starting on Monday 8th July. Colour societies from all over the world will be coming together to, you guessed it, talk all things colour. As this takes place every four years you could say it’s the colour equivalent of the Olympics!

The AIC congress isn’t just for the colour societies. It provides a unique forum bringing together colour practitioners, researchers, academics, designers, lighting experts, and business leaders from all over the world with the aim of sharing ideas, interacting and learning about recent advances in their fields of expertise.

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business branding… are you engaging your customers emotions?

Whether we realise it or not, whenever we buy anything, it’s based on an emotional reason, which we later justify on performance or price. This is because we like to think of ourselves as logical beings. But really, we buy because of an emotional want, a need, or a desire.

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