Monthly Archives: December 2013

Why red robins are a symbol of Christmas in the UK

Why red robins are a symbol of Christmas in the UK.

If you have ever wondered why red robins are associated with Christmas, postmen in Victorian Britain were nicknamed “robins” because of their red-breasted coloured uniforms. So the robin on the Christmas card came to represent the postman who delivered the card.

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dulux let’s colour awards 2014 – meet the judges and nominees

Dulux let's colour awards 2014 - meet the judges and nominees. This opens a new browser window.

When you think Dulux you can’t help but think of colour. And over the years with their Let’s Colour projects they have really championed bringing colour into our everyday lives.

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business branding… evolution or revolution

Newsletter 2013 Dec Brand evolution or revolution that is the question.

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.

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christmas wrapping paper… the psychology of colour

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One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.

Colour is the first thing we see and we instantly have an emotional reaction.  It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.

According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”

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