A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
I’m not suggesting to cover every surface in pink, far from it. It is all about reflecting the personality of your business and using colour placement and proportion carefully. Take care when selecting other supporting colours as they will also have their own psychological properties. You could, inadvertently create a completely different mood to the one you intended.
What can easily happen when applying branding colours to different mediums and surfaces is colour creep – not staying with same tone of colour can actually damage your brand image. Imagine if Tiffany & Co. used a different tone of blue in their stores, packaging, website etc, would they be the instantly recognisable, trusted brand they are today?
To discover the positive and negative psychological qualities of the colour pink read my blog post colour psychology … the meaning of pink.
Does your business have the personality to carry off pink?
To find out more about the effects colour has on your brand download my free e-book 7 mistakes most business owners make with their branding colours.