The Ed Roberts Campus in Berkeley, California is the first structure of its kind in US. A non-profit community centre for the independent living & disabled rights movement. The designer’s brief was to create an “eye-catching, functional ramp structure … while avoiding an “institutional” appearance”.
Red is eye-catching! Red says ‘look at me’. It is the colour of energy. It encourages movement which is perfect for this space. It creates excitement, raising the energy levels and motivation.
I think you’ll agree they did a superb job in using red to create not only an instant visual impact but an eye-catching focal point for the entire building.
in the workplace
If red is your brand colour incorporating look at ways you can incorporate it into your client facing areas to subliminally reinforce brand awareness. And if it’s not, then using a touch of red can create an eye-catching, impact statement.
Sometimes working from home it’s challenging to keep the motivation, stamina going. A dash of red may be just the injection of colour you need. There are many variations of red so pick one that resonates with you.
To discover the positive and negative psychological qualities of the colour red read my blog post colour psychology … the meaning of red.
Does your business have the personality to carry off red?