colour branding

top 5 most read articles for 2023

Top 5 most read articles for 2023

With 2023 drawing to a close, I thought I’d take a peek at which articles were the most read this year. While last year they all related to the colour red, this year it’s an eclectic mix from how colour can bring joy, the rise of nature-led trends, the ‘world’s’ ugliest colour to Twitter’s rebrand…

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7 ways i use colour design psychology in my consulting karen haller

7 ways I use Colour & Design Psychology in my consulting 

I’m always asked by designers and creatives how they can practically use colour & design psychology in their work. This question often comes because they design intuitively but they notice they can get a bit stuck when their client asks them to explain their decisions or how they have come up with their designs. They…

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why you cant learn colour psychology off the internet karen haller

Why you can’t learn colour psychology off the internet 

I was recently interviewed on a podcast aimed at interior designers and the host said that she uses colour psychology in her design business. I was curious where she got her information from. And when I asked, she said, “I just google colour psychology”. This isn’t the first time I’ve heard this and it’s a…

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why twitters rebrand has alienated the market karen haller

Why Twitter’s rebrand has alienated the market

If you haven’t seen it yet Elon Musk has rebranded Twitter, and the market isn’t happy about it. It’s not unusual for companies to do a rebrand or a brand refresh after a change of ownership and they want to put their stamp on the brand, they feel they have an outdated identity or they…

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newsletter june 2016 is this the world's ugliest colour

Is this really the world’s ugliest colour?

Back in 2016 Opaque Couche, otherwise known as Pantone 448 C, won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy. Think brand colours have no influence? The Australian government had put a ban in place preventing companies from…

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5 top reads for 2022

Top 5 most read articles for 2022

With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…

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find your colour design psychology consultant

Find your Colour & Design Psychology Consultant

It’s been a long time in the making and now that it is finally ready, I am really excited to share with you a brand-new feature on my website – Find A Consultant page. This page highlights people from around the world who have been trained by me in applied colour and design psychology. It is still a growing…

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colour in design awards 2022 winner 1

Colour in Design Awards 2022 winner

New Designers is the premier exhibition where graduating UK design students have the opportunity to showcase their creativity, ingenuity and their vision for the future of design. It’s where major companies, brands and designers come to seek out emerging talent and it’s also home of the Colour in Design Awards (CIDA). The Colour in Design…

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escentric molecules 1

Have you ever had an experience smelling colour?

As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour?  If you’re not familiar with Escentric Molecules,…

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iconic brands swapped their brand colours karen haller

What could happen if these famous brands swapped their iconic colours? – part 1

Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…

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