Category Archives: colour branding

Business branding colours – 5 most frequently asked questions

Business_branding_colours_faq_Karen_Haller

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

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Friday Late: Colour at the London Transport Museum

London Transport Museum Friday Late Colour_Karen Haller

If you love colour and you’re in London on Friday night 9 September 2016 then you’ll want to head down to the London Transport Museum for their Friday Late: Colour event.

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Is this really the world’s ugliest colour?

Blog Post - Is this the world's ugliest colour

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

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the brand colour dilemma

The_brand_colour_dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.

When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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colour can make or break your customer’s experience

Colour can make or break your customers experience

Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

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Four Fab Reasons to Rethink Your Business Brand Colours

Blog Post - Four fab reasons to rethink your business brand colours

1. Attracting the Wrong Type of Customer/Client
Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?

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it’s a wrap… colourful gift wrapping this Christmas

Blog Post - It's a wrap - Paperchase ribbons

If you’re buying gifts for your clients and find yourself in a red and green wrapping paper rut… then great news, the choice of colours and design styles this year are endless.  And… it’s actually a really great way to wrap up the year with one last flourish of brand awareness…

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recognise these brands by their colours alone?

Recognise these brands by their colours alone

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the highway to see brand signs and billboards and before we’ve even read the words we have taken in the colour and we know who they are.

So here I’ve picked out six well-known brands for you to see if you can recognise who they are…

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Unlock your brand attraction using colour psychology

Unlock_your_brand_attraction_using_colour_psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

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The serious ‘selling power’ of colour

The serious 'selling power' of colour.

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.

It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact the majority of us are only 20% conscious of the colour choices we make.

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How to Gain an Advantage for Your Small Business through Colour

 How to Gain an Advantage for Your Small Business through Colour. This opens a new browser window.

You may think big businesses have all the competitive advantages in marketing?

What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

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in the press… the importance of branding for mobile therapists

Vitality Magazine - Mobile branding

Looks are important in the beauty industry, but if you haven’t got a salon to express your business’ identity, how do you get your message across?

In the latest edition of the Vitality magazine (for therapists worldwide) check out my interviewed by Clare Wilson, along with two other branding specialists, on the importance of branding for mobile therapists.

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