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Category Archives: colour branding
business branding… are you engaging your customers emotions?
Whether we realise it or not, whenever we buy anything, it’s based on an emotional reason, which we later justify on performance or price. This is because we like to think of ourselves as logical beings. But really, we buy because of an emotional want, a need, or a desire.
Business branding… does colour really matter?
Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]
fab women in business feature… colour psychology and your brand
fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.
Posted in colour branding, colour in communication, press
Tagged colour, colour branding, colour psychology, interview
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most popular blog posts for 2012
It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts.
It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…
australia’s cigarette ‘plain packaging’ laws is anything but plain
Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.
Posted in colour branding, colour in communication, press
Tagged business branding, colour psychology
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are these the right colours for my business brand?
One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?
Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.
Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.
(Day 29 into my 30 blogs in 30 days challenge!)
business interiors – how businesses use brown
Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.
Posted in colour branding, interiors
Tagged brown, colour psychology, colour symbolism, interior design, luxury
3 Comments
3 Comments
Business branding colours – meaning of brown
Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands. Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing to do with chocolate…
Posted in colour branding, colour symbolism
Tagged brown, colour branding, colour psychology
5 Comments
5 Comments
the colour group (gb) symposium – colour for business and the professions
Colour is an integral part of every business and every product and is often the most important part of a design, so understanding how to apply colour effectively is critical to business success and our own performance and well-being.
Posted in colour branding, press
Tagged business branding, Colour Group GB, colour science, diary, events
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business interiors – how businesses use green
When walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth. For brands that want to show their natural side or to be seen as being green, then green is the ideal colour.
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