Category Archives: colour branding

Business branding… does colour really matter?

Business branding -  Does colour really matter?

Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]

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fab women in business feature… colour psychology and your brand

fab women in business - colour psychology and your brand issue 5 2013.

fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.

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most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

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australia’s cigarette ‘plain packaging’ laws is anything but plain

Australia's cigarette 'plain packaging' laws is anything but plain - new packaging. This opens a new browser window.

Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.

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are these the right colours for my business brand?

Are these my business brand colours?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?

Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.

Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.

(Day 29 into my 30 blogs in 30 days challenge!)

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business interiors – how businesses use brown

Business branding interiors colours - brown - Paris jewellery  store interior. This opens a new browser window.

Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.

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Business branding colours – meaning of brown

Business branding colours - meaning of brown.

Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands.  Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing to do with chocolate…

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the colour group (gb) symposium – colour for business and the professions

Colour Group GB Colour for Business and the Professions.

Colour is an integral part of every business and every product and is often the most important part of a design, so understanding how to apply colour effectively is critical to business success and our own performance and well-being.

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business interiors – how businesses use green

Business branding interiors colours - green - office.

When walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth.  For brands that want to show their natural side or to be seen as being green, then green is the ideal colour.

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Business branding colours… meaning of green

This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.

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business interiors – how luxury brands use the colour black

Business Branding Interiors - Black - My House nightclub. This opens a new browser window.

Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.

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business branding colours… meaning of black

Business Branding - Black - logos.

When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can completely change the meaning of a colour and how the brand is seen by its ideal clients.Description: http://karenhaller.co.uk/blog/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif

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