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Category Archives: colour branding
One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right?
Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a somewhat frequently asked question.
Without doing a full brand analysis which to answer a question like this would require, instead I’m going to set out a several tips you can follow to help you become more aware, and more concious of your colour choices.
(Day 29 into my 30 blogs in 30 days challenge!)
Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.
Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands. Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing to do with chocolate…
Colour is an integral part of every business and every product and is often the most important part of a design, so understanding how to apply colour effectively is critical to business success and our own performance and well-being.
When walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth. For brands that want to show their natural side or to be seen as being green, then green is the ideal colour.
This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.
Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.
When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can completely change the meaning of a colour and how the brand is seen by its ideal clients.
Have you seen the London Olympic brand logo and colours? They are pretty hard to miss. Love them or loathe them, they are really polarising public opinion. Even Lord Coe being quoted as saying “It won’t be to everybody’s taste immediately…”
So how did they come up with the design and colour scheme?
If you think colour doesn’t matter, try saying that to the Brits who are not at all happy with the British Olympic uniform not sticking to right proportion of the national colours. Some even say the uniform represents Scotland not Britain because of the high percentage of blue.
If you’ve been to London recently, you’ll have noticed pink signage strategically placed and none more so than on the London Underground. With millions of additional passengers expected during the Olympic Games, the last thing the organisers want is for them not to be able to find their way around. That is where colour wayfinding really comes into its own.
In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge. I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.
The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.