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Category Archives: colour branding
Business branding colours… meaning of green
This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.
Posted in colour branding, colour symbolism
Tagged colour branding, colour psychology, colour science, green
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business interiors – how luxury brands use the colour black
Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.
business branding colours… meaning of black
When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can completely change the meaning of a colour and how the brand is seen by its ideal clients.
London Olympic… how did they come up with the design and colour scheme?
Have you seen the London Olympic brand logo and colours? They are pretty hard to miss. Love them or loathe them, they are really polarising public opinion. Even Lord Coe being quoted as saying “It won’t be to everybody’s taste immediately…”
So how did they come up with the design and colour scheme?
London Olympics… British seeing red over too much blue
If you think colour doesn’t matter, try saying that to the Brits who are not at all happy with the British Olympic uniform not sticking to right proportion of the national colours. Some even say the uniform represents Scotland not Britain because of the high percentage of blue.
London Olympics… wayfinding. helping you find your way using colour
If you’ve been to London recently, you’ll have noticed pink signage strategically placed and none more so than on the London Underground. With millions of additional passengers expected during the Olympic Games, the last thing the organisers want is for them not to be able to find their way around. That is where colour wayfinding really comes into its own.
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Posted in colour branding
Tagged colour association, colour contrast, Olympics, pink, wayfinding
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history behind the colours & design of the olympic rings
In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge. I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.
Posted in colour branding, colour symbolism
Tagged colour branding, colour symbolism, Olympics
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business branding colours… what are you saying when you wear yellow
The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.
business branding colours… meaning of yellow
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.
Posted in colour branding
Tagged black, blue, business branding, colour psychology, colour symbolism, yellow
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the apprentice… affordable luxury doesn’t have to be bland
If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task.
The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to leading industry experts.
Posted in colour branding
Tagged business branding, business personality, colour psychology, grey
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