Category Archives: colour in communication

colour talk – colour in branding & advertising

I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster.

The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an eclectic mix of design and industry people from different backgrounds that always makes for a really interesting series of thought provoking talks.

They have invited three speakers for their October event. They are local fashion icons Michael Owen who will be talking about how he harnessed the power of a single colour to tell his brand story and Mandy Barker discussing why she had to navigate the political aspects of pink for a recent client project. I’m really looking forward to hearing their experiences. And I’ll be sharing how my clients use colour to influence consumer decisions, and why.

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Why colour has the power to bring us joy

Have you ever associated colour with joy? Have you ever noticed that certain shapes, patterns, design styles make you feel happier than others?

This is the subject of a really fantastic Ted2018 talk by a woman named Ingrid Fetell Lee’s Where joy hides and how to find it (if you haven’t seen the video you’ll be able to view it at the end of this article).

Ingrid shares her journey of discovery into what joy is and where it lives – “How do things make us feel joy? How do tangible things make us feel intangible joy?”

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Business branding colours – 5 most frequently asked questions

Business_branding_colours_faq_Karen_Haller

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

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Is this really the world’s ugliest colour?

Blog Post - Is this the world's ugliest colour

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

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the brand colour dilemma

The_brand_colour_dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.

When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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colour can make or break your customer’s experience

Colour can make or break your customers experience

Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

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that colour changing dress… why we see different colours

that colour changing dress... why we see different colours

I was with friends when ‘that dress’ hit the internet. They thought I was pulling their leg when I said I saw a gold/white dress when they were seeing blue/black. How can it be we could see such different colours looking at the same photograph?

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Four Fab Reasons to Rethink Your Business Brand Colours

Blog Post - Four fab reasons to rethink your business brand colours

1. Attracting the Wrong Type of Customer/Client
Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?

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recognise these brands by their colours alone?

Recognise these brands by their colours alone

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the highway to see brand signs and billboards and before we’ve even read the words we have taken in the colour and we know who they are.

So here I’ve picked out six well-known brands for you to see if you can recognise who they are…

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Unlock your brand attraction using colour psychology

Unlock_your_brand_attraction_using_colour_psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

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The serious ‘selling power’ of colour

The serious 'selling power' of colour.

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.

It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact the majority of us are only 20% conscious of the colour choices we make.

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the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

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