Category Archives: colour personalities

the brand colour dilemma

The_brand_colour_dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.

When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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colour can make or break your customer’s experience

Colour can make or break your customers experience

Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

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Bringing colour into your every day with Dove & Glamour Magazine

Back in May, Dove UK launched their exciting colour confidence campaign. They asked me to teamed up with them to encourage women around the UK to embrace colour and become more colour confident.

Glamour UK magazine are now featuring up until December, monthly colour features on Bringing colour into your every day.

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Building colour confidence

Building colour confidence

Have you ever walked into a store having seen a colour you’ve fallen in love with in the window, only to find yourself walking out having bought your ‘safe colour choice’?

Well, you’re not alone. There’s no doubt we love colour. But sometimes we can find it a bit scary, unsure of what suits us, wondering what others will think…

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the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

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Colour Your Life – Take the colour quiz

Colour Your Life - Fiat colour quiz. This opens a new browser window.

Late last year I had the pleasure of collaborating again with Fiat, this time on a simple and playful colour quiz for their Us! The FIAT Magazine | issue 13. It was initially available for Fiat customers and I can now share it with you!

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most popular colour blog posts for 2013 are…

Most popular blog posts 2013.

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.

It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours.  So from 10 to 1 here they are…

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Techno Colour – bland gadgets have been eclipsed by a rainbow say The Independent

Techno Colour The Independent - Karen Haller interview. This opens a new browser window.

Last week Simon Usborne from The Independent called to ask me about my views on the proliferation of colour in the gadget market.  I had no idea want was coming but I knew whatever it was, it was going to be big.

This week saw the release of the cheaper iPhone 5C (“c” for colour) which comes in yellow, green, blue and red and the more expensive 5S which comes in gold, white and ‘space grey’.  Very interesting colour choices, but more about that later.

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ColourMatch from argos personality test to add personality and colour to your home

ColourMatch Personality Test - Colour Campaign with Karen Haller. This opens a new browser window.

On Friday the findings of the nationwide survey carried out by ColourMatch from Argos and myself on what people really think about their homes were revealed. Following on from that I worked closely with the team at ColourMatch to create a fun way to find the colours that match your personality for you to use in your home.

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uk homes ‘unadventurous’ as 75% admit to obsessing over impressing their neighbours

ColourMatch from Argos Colour Campaign with Karen Haller.

I’ve been working closely with the team at ColourMatch to analyse the results from a nationwide survey on what people really think about their homes.

The study was released today and shows that three quarters of people admit their home ‘lacks personality’ and, when it comes to our homes, we are a nation obsessed with impressing others.

I had quite a busy day discussing the findings on no less than 12 radio interviews. Following is an extract of the press release with some stats I think you’ll find are an interesting insight into how the UK view their homes.

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Red revealed as the sexiest lipstick colour

Red revealed as the sexiest lipstick colour.

 

Did you see the article in this week’s UK Daily Mail ‘Giving pink, purple and orange the kiss off: Red revealed as the sexiest lipstick colour.’

Scientists at the University of Manchester found that red lipstick draws attention to the mouth, most notably from the opposite sex.

This is because red is the colour of masculine energy. It is also the colour of passion and lust… need I say more.

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Grand Designs LIVE 2013 – Karen Haller talks Colour Psychology in the home

I just spent the last three days giving talks on colour psychology in the home at Grand Designs Live, Excel London. It was an absolute honour to be asked to be one of their expert speakers. Colour psychology is my passion so to say I was excited to speak at one of the biggest interior shows in the UK is an understatement.

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