Category Archives: colour symbolism

Why Wimbledon Wears White

It’s a wrap on another exciting Wimbledon Championships. Every summer the best players from around the world descend on SW19 for two thrilling, nail biting weeks of tennis.

I definitely had lady luck on my side this year. On three separate days I just chanced it and managed to get not only into the grounds but into the coveted Court no. 1 and Centre Court. Yes, I was beyond excited to watch some amazing matches.

Walking around the grounds, I couldn’t help notice just how well the All England Lawn Tennis Club use colour. Their iconic purple and green combination are everywhere and on everything. That’s just good business.

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Back to Blue for British Passports

 

It was announced by Britain’s immigration minister Brandon Lewis that in 2019 the British Passports will be going back to blue.

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The meaning of red in The Handmaid’s Tale

 

Hands up if you’ve been riveted to The Handmaid’s Tale? I certainly have. My friends and I have been talking about how it’s been an uncomfortable watch at times. The TV series plunges you into a dystopian society which is the uncomfortable part yet the story is compelling viewing.

And from a professional perspective, what I am finding incredible about this show is the use of colour, specifically the colour red.

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the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

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Pink used as pawn in ‘aggressive gender segregation’

Pink used as pawn in ‘aggressive gender segregation’. This opens a new browser window.

The pink and blue debate is back in the media today with the Daily Telegraph, Daily Mail and The Times picking up on the story.

I’m sure Jenny Willott, the UK Consumer Affairs minister sees it not just about the colour. There are actually two things going on here. Toy (object) + colour = gender stereotyping.

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Chinese New Year… the significance of red

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It’s Chinese New Year and red is all around us! Also known as the Spring Festival, it’s one of the largest celebratory events for the Chinese community. Red (紅 hóng) is not only the cultural colour of the Chinese people, it’s also their primary celebratory colour.

In China, red relates to fire and energy and has come to symbolise vitality, celebration, good fortune, good luck and prosperity.

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turn blue monday into blooming monday with colour

Today is apparently the most depressing day of the year. It even has its own name – Blue Monday.  It’s based on Dr. Cliff Arnall ‘formula‘ based on a number of factors such as Christmas holidays withdrawals, debt, low motivational levels, weather etc… And the calculations all add up to the third Monday in January being the labelled ‘Blue Monday’.

Picked up every year by the media, you may absolutely agree, see it as a bit of fun or just this as nothing more than pseudoscience. Mental Health Research UK is using this as a great opportunity to encourage us to dress in colourful clothing to highlight the plight of those who suffer from depression and seasonal affective disorder (SAD) as part of their ‘Blooming Monday’ event.

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Why red robins are a symbol of Christmas in the UK

Why red robins are a symbol of Christmas in the UK.

If you have ever wondered why red robins are associated with Christmas, postmen in Victorian Britain were nicknamed “robins” because of their red-breasted coloured uniforms. So the robin on the Christmas card came to represent the postman who delivered the card.

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christmas wrapping paper… the psychology of colour

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One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.

Colour is the first thing we see and we instantly have an emotional reaction.  It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.

According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”

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the colour of superstition – black friday

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If you are superstitious, then today is the day you’ll be watching your every move from keeping your fingers crossed, knocking on wood to avoiding crossing paths with a black cat. And there’s even a name for those with a morbid, irrational fear of Friday the 13th – it’s  friggatriskaidekaphobics. No I don’t know how to pronounce it either.

Friday 13th also known as Black Friday (in western cultures) is considered the day of bad luck.

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the symbolic meaning behind mourners at baroness thatcher wearing the colour black

 

Baroness Thatcher funeral - Black colour symbolism - BBC1 image. This opens a new browser window.

If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.

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Survey by 3M Post-it reveals the colours of a nation

Karen Haller  - 3M Post-it radio interview.

What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.

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