Category Archives: colour symbolism

the colour of love…

The colour of love - zanzinger.photoshelter.com. This opens a new browser window.

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.

Have you ever wondered what message the colour is communicating? It may not be what you think…

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Pink used as pawn in ‘aggressive gender segregation’

Pink used as pawn in ‘aggressive gender segregation’. This opens a new browser window.

The pink and blue debate is back in the media today with the Daily Telegraph, Daily Mail and The Times picking up on the story.

I’m sure Jenny Willott, the UK Consumer Affairs minister sees it not just about the colour. There are actually two things going on here. Toy (object) + colour = gender stereotyping.

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Chinese New Year… the significance of red

Chinese New Year - the significance of red. This opens a new browser window.

It’s Chinese New Year and red is all around us! Also known as the Spring Festival, it’s one of the largest celebratory events for the Chinese community. Red (紅 hóng) is not only the cultural colour of the Chinese people, it’s also their primary celebratory colour.

In China, red relates to fire and energy and has come to symbolise vitality, celebration, good fortune, good luck and prosperity.

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turn blue monday into blooming monday with colour

Today is apparently the most depressing day of the year. It even has its own name – Blue Monday.  It’s based on Dr. Cliff Arnall ‘formula‘ based on a number of factors such as Christmas holidays withdrawals, debt, low motivational levels, weather etc… And the calculations all add up to the third Monday in January being the labelled ‘Blue Monday’.

Picked up every year by the media, you may absolutely agree, see it as a bit of fun or just this as nothing more than pseudoscience. Mental Health Research UK is using this as a great opportunity to encourage us to dress in colourful clothing to highlight the plight of those who suffer from depression and seasonal affective disorder (SAD) as part of their ‘Blooming Monday’ event.

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Why red robins are a symbol of Christmas in the UK

Why red robins are a symbol of Christmas in the UK.

If you have ever wondered why red robins are associated with Christmas, postmen in Victorian Britain were nicknamed “robins” because of their red-breasted coloured uniforms. So the robin on the Christmas card came to represent the postman who delivered the card.

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christmas wrapping paper… the psychology of colour

Christmas wrapping paper - brown paper natural. This opens a new browser window.

One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.

Colour is the first thing we see and we instantly have an emotional reaction.  It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.

According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”

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the colour of superstition – black friday

The colour of superstition - Black Friday www.dailymail.co.uk. This opens a new browser window.

If you are superstitious, then today is the day you’ll be watching your every move from keeping your fingers crossed, knocking on wood to avoiding crossing paths with a black cat. And there’s even a name for those with a morbid, irrational fear of Friday the 13th – it’s  friggatriskaidekaphobics. No I don’t know how to pronounce it either.

Friday 13th also known as Black Friday (in western cultures) is considered the day of bad luck.

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the symbolic meaning behind mourners at baroness thatcher wearing the colour black

 

Baroness Thatcher funeral - Black colour symbolism - BBC1 image. This opens a new browser window.

If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.

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Survey by 3M Post-it reveals the colours of a nation

Karen Haller  - 3M Post-it radio interview.

What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.

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colour group gb event… colours of india – every day life

Colours of India - Professor Michel Albert-Vanel - multi-coloured Hindu temple.

Yesterday I had the pleasure to listen to French Professor Michel Albert-Vanel, invited by the Colour Group GB to share his fascinating insights on the ‘Colours of India’. Here is just a short extract with some wonderful images.

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most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

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Diwali… festival of lights and colour

Diwali - Festival of lights. This opens a new browser window.

Today, 13th November is Diwali , also known as the Festival of Lights.  This festival is celebrated across India and worldwide by the Indian community.

Symbolic diyas or kandils  are an integral part of Diwali decorations. These are colourful paper lanterns.

(Day 13  into my 30 blogs in 30 days challenge!)

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