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guest blog posts & mentions
international school of colour & design
iscd graduate files-karen haller
brides choose red for wedding dresses
the death of the white wedding!
young brides move away from white wedding
how to use brand colours in your workspace to attract and engage customers!
the design sheppard
colour psychology using green in interiors
need to attract more clients here's how with colour branding
how brands affect using color (bulgarian)
branding: how to represent your business brand through clothing
how brands use the psychology of color to manipulate you
pink ribbon lingerie
how colour can affect our mood
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Tag Archives: blue
I came across this superb interview on The Why Factor where Dr Anna franklin from Surrey University and Philip Ball, science writer discuss in fascinating detail all about the colour blue – the science, psychology, symbolism and everything else in between.
(Day 24 into my 30 blogs in 30 days challenge!)
‘Blue was the bluest, blue can be blue…’
So sings Ken Nordine to his cool little jazz number. I wonder if this is his interpretation of singing the blues…
(Day 12 into my 30 blogs in 30 days challenge!)
When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming.
(Day 3 into my 30 blogs in 30 days challenge!)
On Friday I headed off to what is becoming an annual event for me, listening to the engaging and interesting AkzoNobel colour expert, Per Nimer, discussing futures trends in colour. It is at this talk where Per also announces the coming year’s trend colour.
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.
Building brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office.
Create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
This year the UK is awash with celebrations marking Her Majesty, Queen Elizabeth’s amazing 60 years on the throne. Vogue Magazine has put together a colour review of her outfits from the past 12 months. Today just happens to be her 86th birthday, so what better day to look at her year in colour.
What message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.
It’s the colour of the sky, our seas and oceans. We are literally surrounded by blue. And if blue is your favourite colour you’re certainly not alone. Time and time again research shows blue to be the world’s most favourite colour.