Tag Archives: branding colours

colour talk – colour in branding & advertising

I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster.

The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an eclectic mix of design and industry people from different backgrounds that always makes for a really interesting series of thought provoking talks.

They have invited three speakers for their October event. They are local fashion icons Michael Owen who will be talking about how he harnessed the power of a single colour to tell his brand story and Mandy Barker discussing why she had to navigate the political aspects of pink for a recent client project. I’m really looking forward to hearing their experiences. And I’ll be sharing how my clients use colour to influence consumer decisions, and why.

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Business branding colours – 5 most frequently asked questions

Business_branding_colours_faq_Karen_Haller

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

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Is this really the world’s ugliest colour?

Blog Post - Is this the world's ugliest colour

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

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the brand colour dilemma

The_brand_colour_dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.

When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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it’s a wrap… colourful gift wrapping this Christmas

Blog Post - It's a wrap - Paperchase ribbons

If you’re buying gifts for your clients and find yourself in a red and green wrapping paper rut… then great news, the choice of colours and design styles this year are endless.  And… it’s actually a really great way to wrap up the year with one last flourish of brand awareness…

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why the big brands fiercely protect their brand colours and what that means for you

Why the big brands fiercely protect their brand colours and what that means for you

If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.

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in the news… brand colour battle continues with tiffany & co. backing louboutin’s red

In the news. Colour Brand battle continues. Tiffany supporting Louboutin.

Photos courtesy: Flickr

Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.

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