Tag Archives: business personality

the brand colour dilemma

The_brand_colour_dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire.

When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

Continue reading

Posted in colour branding, colour in communication, colour personalities | Tagged , , , ,

Leave a comment

colour can make or break your customer’s experience

Colour can make or break your customers experience

Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

Continue reading

Posted in colour branding, colour in communication, colour personalities | Tagged , ,

Leave a comment

recognise these brands by their colours alone?

Recognise these brands by their colours alone

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the highway to see brand signs and billboards and before we’ve even read the words we have taken in the colour and we know who they are.

So here I’ve picked out six well-known brands for you to see if you can recognise who they are…

Continue reading

Posted in colour branding, colour in communication | Tagged , , , ,

Leave a comment

Unlock your brand attraction using colour psychology

Unlock_your_brand_attraction_using_colour_psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

Continue reading

Posted in colour branding, colour in communication | Tagged , ,

Leave a comment

How to Gain an Advantage for Your Small Business through Colour

 How to Gain an Advantage for Your Small Business through Colour. This opens a new browser window.

You may think big businesses have all the competitive advantages in marketing?

What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

Continue reading

Posted in colour branding, colour in communication | Tagged , , ,

Leave a comment

most popular colour blog posts for 2013 are…

Most popular blog posts 2013.

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.

It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours.  So from 10 to 1 here they are…

Continue reading

Posted in colour & design surgery, colour branding, colour personalities | Tagged , , , , ,

Leave a comment

business branding… evolution or revolution

Newsletter 2013 Dec Brand evolution or revolution that is the question.

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.

Continue reading

Posted in colour branding, colour in communication | Tagged , ,

Leave a comment

business branding… are your business brand colours in alignment with your brand message?

Business Branding - Aligning your brand colours.

If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count.

When we pick up a business card or a brochure, or look at an advert or a store window, colour is the first thing we take in.  We’ll be having either a positive or negative psychological reaction to the combination of colours we see. Most of the time we don’t consciously realise this is even happening.

Then what we do is we compare those feeling with the images we see, the logo, the shapes and the words we are reading.

Continue reading

Posted in colour in communication | Tagged , ,

Leave a comment

silent branding & why business owners need to listen up

Think colour is silent... Not after you read this. This opens a new browser window.

If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’.

Continue reading

Posted in colour branding, colour in communication | Tagged , , ,

Leave a comment

karen joins the huffington post blogger team

The Huffington Post - Blogger. This link opens a new browser window.

I can’t tell you how thrilled I was to be accepted as a Huffington Post contributor this month. I pitched my idea – writing articles on the subject of applied colour psychology in relation to business branding, marketing, products and business interiors. They said they didn’t have one of those – yes we are a rare breed.

Continue reading

Posted in press | Tagged , , , ,

Leave a comment

Business branding… does colour really matter?

Business branding -  Does colour really matter?

Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]

Continue reading

Posted in colour branding, colour in communication | Tagged , ,

1 Comment

most popular blog posts for 2012

Most Popular Blog Posts 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers.  Checking Google Analytics below is the list of the 10 most popular posts.

It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding and of course the Olympic games… yet all relating to colour! So from 10 to 1 here they are…

Continue reading

Posted in colour branding, colour in communication, colour symbolism, colour wayfinding, interiors | Tagged , , , , , ,

Leave a comment