Tag Archives: Cadbury

why the big brands fiercely protect their brand colours and what that means for you

Why the big brands fiercely protect their brand colours and what that means for you

If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.

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in the news…cadbury wins right to use ‘iconic’ colour purple

in the news...cadbury wins right to use colour purple.

When we think of Cadbury, what is the colour that springs to mind? None other than their  ‘iconic’ purple. How important is this colour to their brand? Important enough for them to spend three years in dispute with Nestlé over the use of this colour.

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