Tag Archives: colour association

Meet Ella London, the yellow lady

Meet Ella London, the Yellow Lady or as she is happy to be known as Miss Sunshine. Yep, she’s a woman who wears yellow from head to toe. I first came across Ella when I saw her New York Post video which has been viewed over half a million times since it came out on March 14th 2018. I was so fascinated about why somebody would wear just one colour and I also felt really drawn to her (which is a trait of the colour yellow) so I contacted her to find out more.

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Pink used as pawn in ‘aggressive gender segregation’

Pink used as pawn in ‘aggressive gender segregation’. This opens a new browser window.

The pink and blue debate is back in the media today with the Daily Telegraph, Daily Mail and The Times picking up on the story.

I’m sure Jenny Willott, the UK Consumer Affairs minister sees it not just about the colour. There are actually two things going on here. Toy (object) + colour = gender stereotyping.

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London Olympics… wayfinding. helping you find your way using colour

London Olympics - Wayfinding using colour.

If you’ve been to London recently, you’ll have noticed pink signage strategically placed and none more so than on the London Underground. With millions of additional passengers expected during the Olympic Games, the last thing the organisers want is for them not to be able to find their way around. That is where colour wayfinding really comes into its own.
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