Tag Archives: colour branding

Business branding colours – 5 most frequently asked questions

Business_branding_colours_faq_Karen_Haller

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

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Is this really the world’s ugliest colour?

Blog Post - Is this the world's ugliest colour

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

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colour can make or break your customer’s experience

Colour can make or break your customers experience

Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

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recognise these brands by their colours alone?

Recognise these brands by their colours alone

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the highway to see brand signs and billboards and before we’ve even read the words we have taken in the colour and we know who they are.

So here I’ve picked out six well-known brands for you to see if you can recognise who they are…

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Unlock your brand attraction using colour psychology

Unlock_your_brand_attraction_using_colour_psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

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The serious ‘selling power’ of colour

The serious 'selling power' of colour.

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.

It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact the majority of us are only 20% conscious of the colour choices we make.

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How to Gain an Advantage for Your Small Business through Colour

 How to Gain an Advantage for Your Small Business through Colour. This opens a new browser window.

You may think big businesses have all the competitive advantages in marketing?

What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

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most popular colour blog posts for 2013 are…

Most popular blog posts 2013.

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.

It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours.  So from 10 to 1 here they are…

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business branding… evolution or revolution

Newsletter 2013 Dec Brand evolution or revolution that is the question.

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.

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business branding… are your business brand colours in alignment with your brand message?

Business Branding - Aligning your brand colours.

If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count.

When we pick up a business card or a brochure, or look at an advert or a store window, colour is the first thing we take in.  We’ll be having either a positive or negative psychological reaction to the combination of colours we see. Most of the time we don’t consciously realise this is even happening.

Then what we do is we compare those feeling with the images we see, the logo, the shapes and the words we are reading.

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silent branding & why business owners need to listen up

Think colour is silent... Not after you read this. This opens a new browser window.

If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’.

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karen joins the huffington post blogger team

The Huffington Post - Blogger. This link opens a new browser window.

I can’t tell you how thrilled I was to be accepted as a Huffington Post contributor this month. I pitched my idea – writing articles on the subject of applied colour psychology in relation to business branding, marketing, products and business interiors. They said they didn’t have one of those – yes we are a rare breed.

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