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The Psychology of Colour - How To Make The Right Impression…Every Time
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- Good quote from @KarenHaller in @MetroUK: 'Colours shape our mood... brands have to choose colours carefully to put out the right message'
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Tag Archives: colour symbolism
If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.
Yesterday I had the pleasure to listen to French Professor Michel Albert-Vanel, invited by the Colour Group GB to share his fascinating insights on the ‘Colours of India’. Here is just a short extract with some wonderful images.
Today, 13th November is Diwali , also known as the Festival of Lights. This festival is celebrated across India and worldwide by the Indian community.
Symbolic diyas or kandils are an integral part of Diwali decorations. These are colourful paper lanterns.
(Day 13 into my 30 blogs in 30 days challenge!)
On the eleventh hour of the eleventh day of the eleventh month 1918 marked the signing of the Armistice, signalling the end of World War One.
The first sign of life that rose from the barren battlefields was the red poppy and they has come to symbolise the memory of those who sacrificed their lives.
(Day 11 into my 30 blogs in 30 days challenge!)
Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.
Yesterday I experienced the excitement of being at the Olympic Park, soaking up the atmosphere and watching two thrilling men’s basketball matches.
It was hard not to notice the role colour plays, from the wayfinding, national flags, wearing the colours showing the country you are supporting, spotting the volunteers to ask for help through to the beautiful wild flowers blooming everywhere.
In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge. I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it did when it was first created in 1912.
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.
Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.
When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.