Tag Archives: colour symbolism

Chinese New Year… the significance of red

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It’s Chinese New Year and red is all around us! Also known as the Spring Festival, it’s one of the largest celebratory events for the Chinese community. Red (紅 hóng) is not only the cultural colour of the Chinese people, it’s also their primary celebratory colour.

In China, red relates to fire and energy and has come to symbolise vitality, celebration, good fortune, good luck and prosperity.

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turn blue monday into blooming monday with colour

Today is apparently the most depressing day of the year. It even has its own name – Blue Monday.  It’s based on Dr. Cliff Arnall ‘formula‘ based on a number of factors such as Christmas holidays withdrawals, debt, low motivational levels, weather etc… And the calculations all add up to the third Monday in January being the labelled ‘Blue Monday’.

Picked up every year by the media, you may absolutely agree, see it as a bit of fun or just this as nothing more than pseudoscience. Mental Health Research UK is using this as a great opportunity to encourage us to dress in colourful clothing to highlight the plight of those who suffer from depression and seasonal affective disorder (SAD) as part of their ‘Blooming Monday’ event.

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most popular colour blog posts for 2013 are…

Most popular blog posts 2013.

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts.

It’s really interesting to see what my blog readers found of interest. Most popular by far were the posts on the psychology of business branding colour, such an under utilised brand asset. The intrigue of wearing red & black, fascination on colour in culture and just how do paint companies pick names for their colours.  So from 10 to 1 here they are…

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Why red robins are a symbol of Christmas in the UK

Why red robins are a symbol of Christmas in the UK.

If you have ever wondered why red robins are associated with Christmas, postmen in Victorian Britain were nicknamed “robins” because of their red-breasted coloured uniforms. So the robin on the Christmas card came to represent the postman who delivered the card.

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christmas wrapping paper… the psychology of colour

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One of my favourite things about Christmas is wrapping presents for my friends and family in beautifully coloured paper, ribbons and bows.

Colour is the first thing we see and we instantly have an emotional reaction.  It can have an influence on our mood, feelings and behaviour. So choosing wrapping paper and all the trimmings with thought and meaning can make the moment of receiving a gift filled with joy and happiness.

According to a study that was published 15 years ago by Daniel Howard, professor of marketing at Southern Methodist University in Dallas “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cuing a happy mood which, in turn, positively biases attitudes.”

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the colour of superstition – black friday

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If you are superstitious, then today is the day you’ll be watching your every move from keeping your fingers crossed, knocking on wood to avoiding crossing paths with a black cat. And there’s even a name for those with a morbid, irrational fear of Friday the 13th – it’s  friggatriskaidekaphobics. No I don’t know how to pronounce it either.

Friday 13th also known as Black Friday (in western cultures) is considered the day of bad luck.

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latest research by Pitney Bowes reveals cultures see colours differently

Hina Sharma from Pitney Bowes and Karen Haller - Pitney Bowes radio interview.

If you were listening to the radio yesterday morning, chances are, you may have heard me along with client Hina Sharma, Head of Brand & Content Development Europe Pitney Bowes, being interviewed. We were on a bit of a radio interview marathon – on 15 radio stations across the UK, from BBC Guernsey all the way to up to BBC Scotland. We had a great time sharing insights from the colour research recently conducted by Pitney Bowes and analysed by me.

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the symbolic meaning behind mourners at baroness thatcher wearing the colour black

 

Baroness Thatcher funeral - Black colour symbolism - BBC1 image. This opens a new browser window.

If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.

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colour group gb event… colours of india – every day life

Colours of India - Professor Michel Albert-Vanel - multi-coloured Hindu temple.

Yesterday I had the pleasure to listen to French Professor Michel Albert-Vanel, invited by the Colour Group GB to share his fascinating insights on the ‘Colours of India’. Here is just a short extract with some wonderful images.

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Diwali… festival of lights and colour

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Today, 13th November is Diwali , also known as the Festival of Lights.  This festival is celebrated across India and worldwide by the Indian community.

Symbolic diyas or kandils  are an integral part of Diwali decorations. These are colourful paper lanterns.

(Day 13  into my 30 blogs in 30 days challenge!)

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why red poppies are used to symbolise remembrance day

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On the  eleventh hour of the eleventh day of the eleventh month 1918 marked the signing of the Armistice, signalling the end of World War One.

The first sign of life that rose from the barren battlefields was the red poppy and they has come to symbolise the memory of those who sacrificed their lives.

(Day 11 into my 30 blogs in 30 days challenge!)

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business interiors – how businesses use brown

Business branding interiors colours - brown - Paris jewellery  store interior. This opens a new browser window.

Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate their brand message.

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