Farrow & Ball
Paint companies are all about selling colour. So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.
Read MoreThis is part of the colour & design surgery series, answering questions from clients and readers. This month is slightly different as I’ve had a burning question myself … Have you noticed over the years how paint names have been getting more emotive, fanciful and sometimes just plain silly…? I was really curious how paint…
Read MoreLast week I had the pleasure of meeting Kazuhito Cooper-Ueki, Manager of Farrow & Ball’s Battersea (London) showroom, where he showed me Farrow & Ball’s ‘New Colours’ for 2011. Just for you, a *FREE* Sample Paint Pot. Yes, they’ve included a special offer of a free sample paint pot, but you need to be quick,…
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