Tag Archives: green

Is this really the world’s ugliest colour?

Blog Post - Is this the world's ugliest colour

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

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colour psychology – using colour in interiors

Colour Psychology - using colour in interiors. This opens a new browser window.

For the past few years, every quarter or so, Stacey Sheppard (from the renowned interiors blog The Design Sheppard) and I collaborate on a wonderful series relating to colour psychology for interiors. I love these articles which usually focuses on a colour that’s sparked Stacey’s colour curious.

So far we’ve looked at yellow, emerald green, indigo blue, tangerine, magnolia, grey and teal. Which colour takes your fancy…?

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dulux colour of the year 2014 is….. teal

Dulux Colour of the Year 2014 - Teal. This opens a new browser window.

Every year in October, Dulux hold their Colour Futures seminar presented by world renowned colour expert Per Nimer, where they announce the colour for the following year.

I try to catch this event every year. It’s always entertaining, thought provoking and it’s a great opportunity to catch up with colour buddies and meet new ones.

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ken nordine’s musical take on the colour green

Ken Nordine's music take on the colour green. This opens a new browser window.

‘Green is smack dab in the middle of the spectrum…’ So sings Ken Nordine to his cool little jazz number. And he is right. We can see more tones of green than any other colour.

(Day 25  into my 30 blogs in 30 days challenge!)

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did you know there were eleven basic colour terms?

30 day blog challenge - day 3 - basic color terms. This opens a new browser window.

When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming.

(Day 3 into my 30 blogs in 30 days challenge!)

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business interiors – how businesses use green

Business branding interiors colours - green - office.

When walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth.  For brands that want to show their natural side or to be seen as being green, then green is the ideal colour.

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Business branding colours… meaning of green

This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.

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colour psychology… the meaning of green

Colour psychology - the meaning of green.

Did you know the human eye is able to differentiate more shades of green than any other colour? The belief behind this is one of evolution and survival when our early ancestors relied on being able to find food, water and life. We are reassured and feel safe when seeing green.

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personal branding colours… how to stand out at this year’s work christmas party

Personal branding colours - christmas party. This opens a new browser window

It’s that time of year. You’ve received your invitation to your work Christmas party.  You’re all excited… but have you given any thought to what colour are you going to wear?

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colour branding – how choosing the wrong cultural colour can cost you sales

colour branding - the power of colour in culture.

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

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colour & design surgery…how does culture influence colour?

Newsletter - 2011 August - colours in culture chart section. This opens a new browser window.

This is part of the colour & design surgery series, answering questions from clients and readers.

Question: “How is colour understood differently in different cultures?”
– reader, Melissa Lessi.

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colour branding – australia’s proposed brand colour ban for cigarette giants

Proposed change to Australian cigarette packets - mock up of olive green packaging.

Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.

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