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Tag Archives: pink
On Saturday I had the absolute pleasure of working with Thomas Pink, the exclusive men’s tailors, as their colour psychology expert as part of their ‘Personally Pink’ campaign.
Another great colour question from one of my Twitter followers, Emma Sutton @lightthespark. She asks “Will having pink in my brand put men off? (questions for your 30 day challenge)”
(Day 27 into my 30 blogs in 30 days challenge!)
Today’s blog is my surprise call from BBC Radio Wales this morning wanting to hear my thoughts on an article featured in today’s Daily Mail entitled ‘The power of pink: Men who wear shirts of that colour earn £1,000 a year more than those who don’t’
(Day 22 into my 30 blogs in 30 days challenge!)
Today, Thursday 15th November is the day for the Police and Crime Commissioner elections. For the first time ever, the public across England and Wales (excluding London) will elect a police and crime commissioner.
You can’t fail to notice the intense pink used in their election information. Do you think are after the female vote?
(Day 15 into my 30 blogs in 30 days challenge!)
When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming.
(Day 3 into my 30 blogs in 30 days challenge!)
If you’ve been to London recently, you’ll have noticed pink signage strategically placed and none more so than on the London Underground. With millions of additional passengers expected during the Olympic Games, the last thing the organisers want is for them not to be able to find their way around. That is where colour wayfinding really comes into its own.
Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but to project this to their customers too.
A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash against pink being marketed at little girls. It seems when it comes to marketing to women pink is all the rage.
Little girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.