purple
I’m guessing you’ve already seen Pantone’s colour of the year, and you’ve probably already asked yourself the question ‘is it blue or is it purple?.’ I know I have. I ran a quick poll over on my Instagram Stories and a resounding 96% said it purple. So I looked up Pantone 17-3938 in my Pantone…
Read MoreWhen Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)
Read MoreI was asked by a client of mine @joannapieters “[I] worked in the new age sector for a bit, was always told purple was the psychic colour. Curious about nature of purple and why?” (Day 2 into my 30 blogs in 30 days challenge!)
Read MoreWhen it comes to your client facing areas in your office, you will want to create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
Read MorePurple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.
Read MoreIf one colour oozes opulence, decadence and luxury it has to be purple. No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.
Read MoreHistorically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically purple communicates spiritual reflection and connection.
Read MoreI just love to sit and take the time to watch the setting sun, to see the colours change from deep violets through to golden yellows, reds and even pinks. I was recently in Yorkshire visiting a friends and what a joy to see the most beautiful sunset.
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