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in the news… Tesco ditches its own branding colours

In the news - Tesco ditches its own branding colours - Tesco brand colours value range

Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest products on its shelves’.

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