Tag Archives: trademark colour

recognise these brands by their colours alone?

Recognise these brands by their colours alone

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the highway to see brand signs and billboards and before we’ve even read the words we have taken in the colour and we know who they are.

So here I’ve picked out six well-known brands for you to see if you can recognise who they are…

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why the big brands fiercely protect their brand colours and what that means for you

Why the big brands fiercely protect their brand colours and what that means for you

If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.

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in the news…cadbury wins right to use ‘iconic’ colour purple

in the news...cadbury wins right to use colour purple.

When we think of Cadbury, what is the colour that springs to mind? None other than their  ‘iconic’ purple. How important is this colour to their brand? Important enough for them to spend three years in dispute with Nestlé over the use of this colour.

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in the news… brand colour battle continues with tiffany & co. backing louboutin’s red

In the news. Colour Brand battle continues. Tiffany supporting Louboutin.

Photos courtesy: Flickr

Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.

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colour branding – australia’s proposed brand colour ban for cigarette giants

Proposed change to Australian cigarette packets - mock up of olive green packaging.

Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.

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colour branding – tiffany blue increases brand recognition

Colour branding - Tiffany blue box. This opens a new browser window.

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company.

What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside?  The classic Tiffany Blue Box® symbolises a company steeped in romance, luxury and quality.

So strong is their brand identity linked to this colour, Tiffany Blue is protected as a colour trademark by Tiffany & Co.

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the importance of colour in branding – why louboutin is seeing red

Branding - Louboutin - black shoes with red soles.

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin.

That’s the power of colour in a brand.  No logo, no words, just the right colour placement and instantly your product is internationally recognisable.

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branding – why red & yellow is used by the fast food industry

Branding - red and yellow colours used in branding.

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

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