Tag Archives: yellow

colour psychology – using colour in interiors

Colour Psychology - using colour in interiors. This opens a new browser window.

For the past few years, every quarter or so, Stacey Sheppard (from the renowned interiors blog The Design Sheppard) and I collaborate on a wonderful series relating to colour psychology for interiors. I love these articles which usually focuses on a colour that’s sparked Stacey’s colour curious.

So far we’ve looked at yellow, emerald green, indigo blue, tangerine, magnolia, grey and teal. Which colour takes your fancy…?

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bbc radio wales interview…wearing yellow gets you noticed Pippa Middleton style

BBC Radio Wales - Colour interview with Jason Mohammad.

The thing I love about radio, they are really tuned into the news of the day, as it’s happening. As a colour expert, I never know when I’m going to be called to comment on the colour stories of the day.

So it was no different last Friday morning when I received a call from Jason’s researcher, the lovely Angela asking if I could be on air in an hour to give my insights on some news stories relating to colour…

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children in need’s pudsey bear… yellow the colour of happiness

Pudsey Bear - Children in Need - Yellow colour of happiness. This opens a new browser window.

Were you one of the millions watching the BBC’s Children in Need last night? What a fantastic charity. I love how they focus on making a difference to the lives of disadvantaged children and young people in the UK.

You can’t help but notice their main brand colour. You only have to look at the charity’s mascot Pudsey Bear to see they use the colour of happiness!

(Day 17 into my 30 blogs in 30 days challenge!)

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science says… yellow is the most visible colour in daylight

Colour psychology - the meaning of yellow. This opens a new browser window.

Science has proven that yellow is the most visible colour in the spectrum. When you are next out and about, take notice of how much yellow is used – double yellow lines, road work signs, danger signs, river buoys – anything that needs to be highly visible.

(Day 14 into my 30 blogs in 30 days challenge!)

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nike’s ambush marketing at the london 2012 games through the use of colour

Nike's ambush marketing using colour at the London 2012 Games.

If you watched the London 2012 Games this summer there is every chance you saw flashes of neon yellow on the track, worn by many athletes from many countries.

(Day 10 into my 30 blogs in 30 days challenge!)

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colour expert’s favourite colour is …

30 day blog challenge - colour expert's favourite colour - orange.

I was asked a question from one of my Twitter followers @Jilly_Pepper “What is your favourite #colour #color I wonder?”

(Day 4 into my 30 blogs in 30 days challenge!)

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did you know there were eleven basic colour terms?

30 day blog challenge - day 3 - basic color terms. This opens a new browser window.

When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming.

(Day 3 into my 30 blogs in 30 days challenge!)

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business interiors – how lego and mcdonald’s use the colour yellow

Business branding interiors - yellow - Lego store. This opens a new browser window

Yellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.

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business branding colours… what are you saying when you wear yellow

Business branding colours - yellow - Heathrow express staff. This opens a new browser window.

The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.

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business branding colours… meaning of yellow

Business branding colours - meaning of yellow - IKEA. This opens a new browser window.

When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.

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colour psychology… the meaning of yellow

Colour psychology - the meaning of yellow. This opens a new browser window.

How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!

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and the pantone colour for 2012 is… tangerine tango

Colour of the year 2012 - Pantone tangerine tango. This will open a new browser window.

I always get excited at the end of the year as I know the major forecasting companies are about to announce their colours for the coming year. For 2012 I’m looking at Pantone and I’m not at all surprised by their predication.

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