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guest blog posts & mentions
international school of colour & design
iscd graduate files-karen haller
brides choose red for wedding dresses
the death of the white wedding!
young brides move away from white wedding
how to use brand colours in your workspace to attract and engage customers!
the design sheppard
colour psychology using green in interiors
need to attract more clients here's how with colour branding
how brands affect using color (bulgarian)
branding: how to represent your business brand through clothing
how brands use the psychology of color to manipulate you
pink ribbon lingerie
how colour can affect our mood
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- @karenhaller Thank you so much for participating in our @Clerkenwell2013 week. We are grateful for your presence. Enjoy the party!
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- What's Your Favourite Colour? @KarenHaller Colour expert and future event speaker at 38 featured in The Metro http://t.co/yRPcCerVOU
- @KarenHaller @MetroUK Great to chat just now about psychology of colour. My energetic 9-year-old also loves orange. #metrocolour
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Tag Archives: yellow
The thing I love about radio, they are really tuned into the news of the day, as it’s happening. As a colour expert, I never know when I’m going to be called to comment on the colour stories of the day.
So it was no different last Friday morning when I received a call from Jason’s researcher, the lovely Angela asking if I could be on air in an hour to give my insights on some news stories relating to colour…
Were you one of the millions watching the BBC’s Children in Need last night? What a fantastic charity. I love how they focus on making a difference to the lives of disadvantaged children and young people in the UK.
You can’t help but notice their main brand colour. You only have to look at the charity’s mascot Pudsey Bear to see they use the colour of happiness!
(Day 17 into my 30 blogs in 30 days challenge!)
Science has proven that yellow is the most visible colour in the spectrum. When you are next out and about, take notice of how much yellow is used – double yellow lines, road work signs, danger signs, river buoys – anything that needs to be highly visible.
(Day 14 into my 30 blogs in 30 days challenge!)
If you watched the London 2012 Games this summer there is every chance you saw flashes of neon yellow on the track, worn by many athletes from many countries.
(Day 10 into my 30 blogs in 30 days challenge!)
I was asked a question from one of my Twitter followers @Jilly_Pepper “What is your favourite #colour #color I wonder?”
(Day 4 into my 30 blogs in 30 days challenge!)
When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming.
(Day 3 into my 30 blogs in 30 days challenge!)
Yellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.
The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity without even realising.
How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!