Have you noticed more and more companies are bringing out their colour trend predictions for the year ahead? And 2017 is no exception. Here is a round up of the four major paint and colour management companies with what they believe will be the Colour of the Year for 2017.
Let’s look at each one of these in turn and then I’ll wrap up what these mean from a psychological perspective.
So first up is Dulux UK. They are typically the first one out of the gate so to speak having announced their colour of the year as early as September 2016. Being part of their Colour Futures panel discussion at the launch I was able to get a sneak peek.
Dulux Colour of the Year – Denim Drift
Heleen van Gent Creative Director Dulux’s Global Aesthetics Center commented “Our review of international architecture, fashion and design trends revealed that blue is the colour of the moment.” Dulux believe this hue is “truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting our new perspective for 2017.”
The Dulux Trade Colour Futures panelists where we discussed the future of colour & design. This photo was taken after we had finished our panel discussion, relaxing in the ‘New Romanticism’ trend room which I personally loved. Back row from left to right – Ian Hogarth, architect, Oliver Heath, sustainable architect & interior design, Karen Haller – applied colour psychology/human centred design. Front row sitting left – David Khon, architect and right Heleen van Gent – Creative Director, AkzoNobel Global Aesthetics Centre.
If you would like to read up more about Denim Drift, you can find it here.
Benjamin Moore Colour of the Year – Shadow
Next up is Shadow by US paint company Benjamin Moore. Ellen O’Neill, Creative Director describes this hue “It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
If you want to read more about t more about Benjamin Moore’s Shadow, you can check it out here.
Sherwin-Williams Colour of the Year – Poised Taupe
Then we have US based Sherwin-Williams’ who commented the colour they “anticipate defining 2017 is Poised Taupe SW 6039…. this timeless neutral is modern, classic and a beautiful balance of warm and cool.”
Qué? both warm and cool…? Hmm I’d debate that, but that’s for another time…
And last to announce their colour was the global colour management company Pantone on December 8th. Having received an invitation to their launch which I love attending, unfortunately I wasn’t able to make it as I was in Australia. Two of my colour students attended so I didn’t have too wait long…
Pantone Colour of the Year – Greenery
After all the other major trend forecasters predicating muted grey hues, in comes Pantone with a completely different view.
Leatrice Eiseman, Exec Director, Pantone Color Institute comments “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
To find out more about Pantone’s Greenery, you can check it out here.
Psychology of Colour – what does it all mean?
You can see the chromatic and tonal difference in an instant. How did Dulux, Benjamin Moore and Sherwin-Williams predict muted, greyed out tones and Pantone predicate the complete opposite…?
The energy of the tonal hues is a fairly accurate reflection of how we currently either view or how we wish to view our world, not just now but for the coming year.
Only time will tell which tonal hues the public embrace and feel connected with – will it be the muted, greyed out hues that offer safety and security during these turbulent social and economic times that so many of us are reaching for, or, the lively, rejuvenating energy that shows our optimistic spirit for a brighter future full of possibilities from Pantone’s Greenery?
Even though the chromatic dial of Pantone’s Greenery is turned up high, I know I’d rather live in a world full of hope and optimism, one of positive change.
Which colour will you embrace?
Check out my other Colour of the Year articles
Dulux Colour of the Year 2011 – Yellow
Dulux Colour of the Year 2012 – Firecracker 4
Dulux Colour of the Year 2013 – Indigo
DuluxColour of the Year 2014 – Teal
DuluxColour of the Year 2015 – Copper Blush
Pantone Colour of the Year 2016 – Rose Quartz and Serenity