Neill Strain Floral Couture London
Business Branding Colour Consultation
and Interior Colour Consultation
Neill Strain Floral Couture is a chic floral gallery and flower school of great repute. Neill and his talented team of designers are rapidly carving out a reputation as a company synonymous with innovative floral design and have been responsible for decorating some of London's most famous venues with fabulous floral décor for parties and events, to transforming ancient castles in Ireland for celebrity weddings.
Neill's boutique is based in the exclusive enclave of Belgravia, London.
Why - the brief
To create a Winter Colour Palette for his boutique's interior which would reflect Neill's vision of Summertime. The purpose was to create the perfect backdrop to showcase his Summer Floral Exhibition at his exclusive Summer Party as well as to entice passersby into his boutique.
What we did
"Working with Karen has been an interesting and educational experience. It has given me more of an understanding of colour and the importance of the psychology behind colour theory" - Neill Strain
Bringing business personality to life
During the consultation process we discovered that to Neill the colour Pink meant summertime.
Working with this, we were able to find the right harmonious Pinks from the Winter Colour Palette. This was in keeping with Neill's Business Branding Colour Personality which had been identified as Winter, one of Sophistication, Glamour and Elegance.
In essence, having a Summer-time feel using a Winter Colour Palette.
The consultation included the Business Personality elements for decorative wall art, font style, with the theme title 'Summer Breeze...'
At karen haller interiors we use the Colour Affects System (see colour psychology for more information).
"Clients have enjoyed seeing the change in colour within my boutique and have responded positively to the Summer theme" - Neill Strain
Tying it all together
Neill's graphic designer was able to work with the Winter Colour Palette and elements to ensure the decorative wall and window illustrations were in keeping with the Business Branding Colour Personality of Winter.
Cool & Calm behind the scenes
Neill has a team of amazing floral artists working alongside him. In the office and the back area of the boutique, the colours were selected for their restorative properties.
Given how simple this interior colour theme is to replicate, Neill has already booked in colour consultations to create his Autumn, Winter and Spring time feel.