Psychology of colour

Psychology of Colour

Colour psychology is the study and understanding of the effects of colour, how we feel and how we perform. When we see a colour we instantly feel its effect, whether we are consciously aware of it or not.

Each colour has positive and negative psychological effects depending how they are used. The key to a positive harmonious colour palette is the relationship between combinations of colour. This can be used to change the mood between rooms in your home or place of business, or present yourself as a serious professional at work. For businesses, colour strengthens and supports the company's values, brand and image from company logo, stationary, through to the carpet in the reception area.

We find ourselves instinctively drawn to a certain colour or combination. The colours we choose to surround ourselves with in our personal life shows how we are feeling about ourselves and how we want others to perceive us. In business, colour can be used to elicit specific customer responses.

Understanding the affects of colour allows us to understand where they are best applied. For example, where best to use stimulating and energetic red, loyal, dependable dark blue or optimistic yellow.

Colour psychology is different from colour symbolism. Colour symbolism can be cultural responses to colour, for example green is considered good luck in Ireland, or colour associations, where you may dislike a colour because it reminds you of an unpleasant experience.

Karen Haller uses applied colour psychology, trained under Angela Wright, founder of the Colour Affects System, a 30 year-old, scientifically proven system.

Learn how colour psychology is used by our clients.

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